Paul Bram jewellery have been in Melbourne since 1927 and when they approached The Hothouse we quickly identified their problem. Longevity in business does not mean you are seen as being contemporary or fashionable, in fact it can provide the opposite impression. The solution was to have the brand represented by one of the hottest fashion models in Australia. Now around eight years later Rebecca Judd is still the face of Paul Bram diamonds and both her reputation and Paul Bram diamond sales continue to soar.
The Hothouse was appointed to handle the advertising and marketing of Advanced Hair Studio when that company had just five studios in Australia. Advanced Hair Studio now has over 70 studios in 13 countries and although head office has moved to London, The Hothouse still remains their creative agency. From the development of the now famous ‘Advanced Hair, Yeah Yeah’ television commercials to the celebrity endorsements of Shane Warne, Michael Vaughan, Graham Gooch, Martin Crowe and many others, The Hothouse has been their trusted advertising agency all the way. The latest series of television commercials written and produced by The Hothouse are now running in England, Ireland, South Africa, New Zealand and Australia.
Our work for Thomas Jewellers in television, print and brochure material has been acclaimed as the best in Australia. This is a result of our commitment to a consistent campaign of high end brand advertising across television, magazines and press.
The Hothouse also secured the services of well known model and celebrity Nadia Bartel to be
the face of Thomas Jewellers. Nadia’s high level of exposure in social media greatly assisted in creating a contemporary image for a brand with over 100 years of history. The corporate television campaign ‘Where the Romance Begins’ featuring a sound track by internationally renowned singer Johnny Cash, was also instrumental in changing consumer’s attitudes to the Thomas Jewellers brand.
Targeting the over 50’s woman, Fella Hamilton appointed The Hothouse to assist in expanding their sales as well as exposure to a younger market. Through careful casting of new models, the use of high end fashion photographers and great advertising and catalogue design work we achieved major success for the brand. Store numbers doubled from nine to 18 stores including the successful launch of the brand in NSW. The Hothouse also created Fella Hamilton’s first website and online shopping cart which grew further sales throughout Australia.
The marketing of floor rugs has generally been price driven without any regard to product quality or brand building. Hali handmade rugs are a different story and one that needed to be represented in a completely way. Humour and use of the Hali name in all headlines delivered outstanding sales results.
Solomons Flooring is a national flooring franchise group with over 70 stores throughout Australia. This is a crowded sector of the retail market and establishing a clear brand identity is essential for success. The Hothouse took the Solomons logo and made it the to life as the brand. The sultan from the logo was animated and features in all television advertising as well as being a fun character in a variety of poses throughout catalogues, posters and all point of sale. There is no doubting that when you see any aspect of Solomons marketing you’ll immediately recognise the brand.
Property marketing is difficult enough, but when you are selling an an agent and not a property the task gets even harder. Rodney Morley Persichetti were recommended to The Hothouse to take on the task. Their brief to us was to position themselves in the highly competitive Toorak property market. Our solution, catch the others napping!